What is Remarketing?

What is Remarketing?

Remarketing or retargeting is a marketing strategy that consists in showing ads to users who have previously interacted with your website or webpages.

Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website - as they browse elsewhere around the internet.

Remarketing is a technique in internet marketing or search engine marketing in which the ads are shown to the people who have already visited your website. It is a way to keep the client engaged with new product and services. Those people who have seen your ad once will be most probably a potential customer or they will be looking for something so with remarketing you can target them and sell them your product and services.

Remarketing is displaying online advertising to users who visit a site at a certain time and/or perform a targeted action. You’ve probably come across remarketing – when you look at goods in an online store and then the ads for this store follow you to other sites, search engines, and social networks.

So what are the benefits and uses of remarketing?

Return users. Just because a visitor has left the site doesn’t mean they’re forever lost to you. Perhaps they need time to think, compare offers, or wait for their paycheck. The right ad shown at the right time will remind them of your company and motivate them to complete the order. This is especially true for high-priced and deferred goods.

Sales and conversion growth. With remarketing, you’re interacting with an audience that once showed interest in your business, which means they’re likely to make a purchase if you make a good offer – for example, a 10% discount for all registered visitors during the week.

More targeted advertising. Unlike regular contextual advertising, remarketing offers more options for audience segmentation. You can create remarketing lists based on almost any user actions and characteristics: which page users have visited, bought, or not bought from, how much money they’ve spent on your site, from which source they came, etc.

Economic efficiency. Since remarketing campaigns are launched only for the target audience, usually their ROI is higher and the cost per click is lower than for contextual advertising.

Brand recognition. The more often a user catches your banner ads, the sooner they’ll remember the name of your company. The main thing here is not to overdo it and cause irritation.




Thanks,
myemailverifier.com

Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website.