What was EMD update?

What was EMD update?

Exact Match Domain is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names.

The EMD Update for “Exact Match Domain” is a filter Google launched in Sept 2012 to prevent poor quality sites from ranking well just because they'd words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content or those previously missed by EMD may get caught.

An exact match domain, or EMD, is a domain that is highly relevant to the content of your website and more specifically, exactly matches the keyword a person uses when searching for your content.

The Google EMD update or filter targets websites that register exact match domains to target exact match keywords in their SEO strategy.

Google rolled out a new algorithm update in which they will penalize low-quality exact match domains (EMD penalty).

The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings.

Google's EMD algorithm update focused on ridding the SERPs of spammy or low​-quality exact match domains.