What is page speed and why does it matter?
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What is page speed and why does it matter?
Page speed is a measurement of how fast the content on your page loads. Page speed is an important tool to use towards improving SEO performance, as faster page speeds are commonly attributed to more frequent site visitors and easier purchases. There are a few elements consider when looking at page speed from an SEO perspective.
Page speed is a measurement of how fast the content on your page loads.
Page speed is often confused with "site speed," which is actually the page speed for a sample of page views on a site. Page speed can be described in either "page load time" (the time it takes to fully display the content on a specific page) or "time to first byte" (how long it takes for your browser to receive the first byte of information from the web server).
5 major reasons why page speed is important:
1. Search engines are businesses.
2. User experience matters.
3. Engagement metrics make a difference.
4. In ecommerce, especially, time is money.
5. Slow page speed affects crawl budget.