What Is a Good Conversion Rate in PPC?
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What Is a Good Conversion Rate in PPC?
I think 5-10% is okay?
The conversion rate is the percentage of users who take a desired action. The archetypical example of conversion rate is the percentage of website visitors who buy something on the site.
We recently analyzed thousands of AdWords accounts with a combined $3 billion in annual spend and discovered that some advertisers are converting at rates two or three times the average. Do you want to be average, or do you want your account to perform exponentially better than others in your industry?
Through our analysis of this massive amount of data on landing pages and conversion rates, we were able to identify some common traits of the top converting landing pages. What do they have that you don't? Believe it or not, there isn't much standing between you and conversion rates double or triple what you're seeing today. But the way you’re going to get there is totally counter to typical conversion rate optimization wisdom.
I have no ideas about conversion rate in PPC.
The transformation amount is the portion of customers who take a preferred action. The archetypical example of transformation amount is the portion of guests who buy something on the site.
Conversion is a key element in your paid search strategy; after all, if you're not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action.
But what is a good conversion rate? If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?
We recently analyzed thousands of AdWords accounts with a combined $3 billion in annual spend and discovered that some advertisers are converting at rates two or three times the average. Do you want to be average, or do you want your account to perform exponentially better than others in your industry?
Through our analysis of this massive amount of data on landing pages and conversion rates, we were able to identify some common traits of the top converting landing pages. What do they have that you don't? Believe it or not, there isn't much standing between you and conversion rates double or triple what you're seeing today. But the way you’re going to get there is totally counter to typical conversion rate optimization wisdom.
The middle was 2.35%, yet the main 25% of records have twice that – 5.31% - or more prominent. Look at the far right red bar – the main 10% of AdWords promoters have account transformation rates of 11.45%.