Difference between keyword & keyword phrase?

Difference between keyword & keyword phrase?

Keyword-A keyword is essentially any word or phrase you use when searching with a search engine.” In a simple language, any single word related to your business, product/services which can be useful for your business. eg. ... Keyword Phrase- Combination of those keywords is called key phrase.

Just like a keyword is a single word used as a search query, a keyword phrase is two or more words typed as a search query.

Keyword-A keyword is essentially any word or phrase you use when searching with a search engine.” In a simple language, any single word related to your business, product/services which can be useful for your business.For example, If you are selling shoes online then “shoes”, brand name like “Reebok”, “Nike” are your main keywords.
Keyword Phrase- Combination of those keywords is called key phrase.For example, As per the same example for online shoe store above phrases can be (“Sport shoes”, “Reebok shoes”, “school shoes” etc.)

To attract the right visitors to your Web site, you need to use keyword phrases instead of just single keywords. This helps search engines match users to results that are more relevant to them. Just like a keyword is a single word used as a search query, a keyword phrase is two or more words typed as a search query.