What is RankBrain in SEO?
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What is RankBrain in SEO?
RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.
RankBrain is a machine-learning artificial intelligence system that helps Google process some of its search results, in particular rare or one-of-a-kind queries. It was launched in early 2015 and is used globally by Google. In fact, Google says RankBrain is its third most important ranking factor.
RankBrain is an impressive and significant addition to Google's algorithm, but it isn't going to revolutionize the world of SEO the way algorithm updates like Panda and Penguin have. However, this is a major step for Google in the introduction of machine learning to its central processes.
RankBrain is a machine-learning artificial intelligence system that helps Google process some of its search results, in particular rare or one-of-a-kind queries. It was launched in early 2015 and is used globally by Google.
RankBrain is primarily focused on helping refine queries that Google processes, but the company says that the system is also used to help rank web pages. In fact, Google says RankBrain is its third most important ranking factor.