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Alexa Rank is a related dimension on how popular a site among the Internet. It is calculated considering how many alexa toolbar users visited a particular site and how many separate pages they are viewed in that site over a period of more than 2 months.
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Alexa Rank is the traffic rank of a website, compared to all other sites on the web.
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Alexa toolbar help us to determine the position of website by their traffic. More the traffic of website help you well to improve Alexa rank. The main feature of Alexa rank is that their position changes in every 24 hours.
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Alexa is a very good tool to check rankings and its browser add-on comes handy.
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Alexa's traffic estimates and ranks are based on Rank your site and traffic from SE
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This is a ranking system set by alexa.com that basically audits and makes public the frequency of visits on various web sites. The algorithm according to which Alexa traffic ranking is calculated, is simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months. This traffic is based on parameters as reach and page views. The reach refers to the number of Alexa users who visit a particular sites on one day. Alexa.com makes it clear though that, if a particular user visits the same URL multiple times on the same day, all those visits will be counted as one.
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Alexa Traffic can be used as a competitive intelligence tool, but you should take into consideration the fact that its sample size of the audience is too small; Just enter your competitor's site in the "Compare Sites" section and measure the results of your web marketing efforts in comparison with your competitors.
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Alexa is Amazon’s cloud-based voice service available on tens of millions of devices from Amazon and third-party device manufacturers.