What is the relationship between SEO and SEM?
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What is the relationship between SEO and SEM?
SEO is a type of search engine marketing (SEM) to help optimize your webpages and rank them higher in search engines.
The different SEO techniques that you can use to optimize your website are as follows:
On Page Optimization: The first thing you can do on a website page is to optimize it for keywords. For example, you can include a particular keyword at a density ratio of 2-3% in your web page; you can also use that keyword in the file name, the title of the page, the Meta description, along with utilizing the keyword in the title of the page.
Off Page Optimization: This kind of optimization should be done by getting backlinks from other relevant websites. For instance, you can optimize your page by seeking one-path backlinks from websites with a higher positioning, and to ensure that the link includes your keyword in the anchor content. This would bring not only quality backlinks but as well as odds of higher positioning.
SEM:
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
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SEM is a more expansive term than SEO and describes all strategies ensuring your website ranks well in search engine rankings and increases the number of site visitors. By extension, SEM can include social media optimization (SMO) and social media marketing (SMM).
SEM is a more expansive term than SEO and describes all strategies ensuring your website ranks well in search engine rankings and increases the number of site visitors. By extension, SEM can include social media optimization (SMO) and social media marketing (SMM)