What is lead generation?
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What is lead generation?
In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.
Lead generation involves a series of marketing processes to develop interest and inquiry in your product and/or services. It is the process of identifying a person (complete stranger) who has shown interest, gently ‘warming’ them to convert into qualified prospects and ultimately into customers.
Lead generation may come in many shapes and sizes, and in some cases, this is done manually. While it works, it maintains to be one of the key opportunities when it comes to sales.
One of the best ways to acquire/generate leads is by taking track of calls that come in for any sales team. This is also one of the most efficient ways as you’re actually getting in touch with individuals that are most interested in the service or the product, but haven’t purchased yet (in the case of inbound sales), or you get to filter your current prospects and refine your leads when it comes to outbound sales.
With this, I’d like to recommend Aloware’s call tracking solution that offers lead tagging for any call that comes in or out of your organization.
Using a simple interface, representatives are provided the option to easily tag their sales calls, whether who they’ve interacted with on the phone is a good lead or not.
Additionally, if you’d like a further reference to follow up on the lead, Aloware picks up on the most important information within the call, including the actual recording of the call itself for further review from both your quality and sales team.
Thanks,
Brenda R.
myemailverifier.com
Hi Friends,
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lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business.