What are the hallmarks of a good ppc landing page..?

Hello friends,

What are the hallmarks of a good ppc landing page..?

Keep Your PPC Landing Page Relevant to the Keywords You Are Bidding On
Write Content for Your Target Personas, Not for the General Public
Write a Headline So Strong the User Can’t Do Anything but Convert
Use Unique Imagery That Will Connect with Your Target Personas
Strategically Position Your Landing Page Elements to Drive Conversions
Use Your PPC Keywords as the Fuel for Your Landing Page Content
Include Trust Signals to Create an Emotional Connection with Users
Prove Your Worth With: Shares, Case Studies, Reviews, Followers & More
Ensure the Length of Your PPC Landing Page Matches Your Overall Goals
Create Compelling Call to Actions That Are Effortless to Complete
Don’t Miss an Opportunity, Make Sure Your Landing Page Is Optimised for Mobile
Avoid Leaving Your Users Waiting, Deliver Lightning Fast Page Speed
Eradicate Distractions, Keep Your PPC Landing Page Focused
Never Act on a Hunch! Use Analytics to Drive Strategic Decisions
Test & Test Again, Optimise Your PPC Landing Page to Drive Conversions

Good content and design are the most essential factors that effect a landing page optimization. A good landing page will help to gain more traffic and build your webpage popularity in search engines.

It is very important to have a good landing page for your PPC campaigns.

We should be structuring a search network campaign in Google AdWords in a way that we should get a good Quality score for our keywords.

Quality score depends upon -

Ad copy relevance
Expected CTR
Landing page relevance
When you are not having a good Google AdWords PPC ads landing page, you won't be having a good quality score for your keywords and bounce rate will be more.