What strategy are you using for keyword ranking?

Hi, all seo experts I want to know about what strategy are you using for effective google keyword ranking.

Step 1: Lay the Groundwork.
Step 2: Do Your Initial Keyword Research.
Step 3: Check Out the Competition.
Step 4: Consider Intent.
Step 5: Conceptualize the Content.
Step 6: Execute.
Step 7: Optimize for Your Keyword.
Step 8: Publish.