What is Quality Score in Google AdWords?

Hello friends,

I want to know that What is Quality Score in Google AdWords?

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

Select the Keywords tab. Click the white speech bubble next to any keyword's status to see details about that keyword's Quality Score. You'll be able to see ratings for expected CTR, ad relevance, and landing page experience.