Pure White Hat Seo Techniques?
1. Quality Content
2. Use Structural (Semantic) Mark Up and Separate Content from Presentation
3. Titles and Meta Data
4. Keyword Research and Effective Keyword Use
Title
Meta Description
Meta Keywords
Heading Elements
<H1>
<H2>
<H3>
Text
Alt Tag
Title Tag
Links
5. Quality Inbound Links
Pure White Hat Seo Techniques
The controversy regarding Black Hat SEO techniques and White Hat SEO techniques has existed since search engine optimization emerged as a viable method for promoting a Web site .Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. It breaks search engine rules and regulations. It unethically presents content in a different visual or non-visual way to search engine spiders and search engine users. Whereas,To improve a Web pages position in a SERP, you have to know how search engines work. Search engines categorize Web pages based on keywords -- important terms that are relevant to the content of the page. This is referred as White Hat SEO. That White Hat Techniques are ethical strategy with planning and proper implementations.