How many characters are allowed in Adword ads?

How many characters are allowed in Adword ads?

AdWords rolled out new character limits that change the way text ads display content. The new character count is 30-30-80, and consists of: two headlines of up to 30 characters of text; and. one condensed description line of up to 80 characters.

Ad titles are limited to 25 characters. The two description lines are limited to 35 characters each. The display URL in your ad can show up to 35 characters.