Google promoted accelerated web pages and urged web developers to move their websites to AMP, now that publicity has slow down, because it's bit complicated to implement it and majorily it is required in newspapers.
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Google promoted accelerated web pages and urged web developers to move their websites to AMP, now that publicity has slow down, because it's bit complicated to implement it and majorily it is required in newspapers.
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AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. On Feb. 24, 2016, Google officially integrated AMP listings into its mobile search results.
You might remember AMP pages by a distinctive lighting bolt icon in top places in search results. However, as of May 2020, Google ditched the AMP badge and stopped prioritizing AMP format in its Top Stories carousel. So there is virtually no difference between AMP and non-AMP pages in SERP now.
Accelerated Mobile Pages (AMP) is an open-source initiative started by Google in 2015 to improve the mobile web browsing experience by making pages load faster on mobile devices. Google has promoted AMP pages in search results by displaying a lightning bolt icon next to them.
However, in May 2021, Google announced that it would no longer require AMP as the only way to have a fast page experience in Google Search. Google introduced a new set of ranking signals called Core Web Vitals, which measure the user experience of a website based on factors such as page speed, interactivity, and visual stability. This change means that websites that are not built with AMP can still rank well in Google search results if they meet these new standards.
Google has not stopped all updates related to AMP. It has shifted its focus from promoting AMP as the only way to have a fast-loading mobile page to promote a more general approach to improving mobile page speed and user experience. This change is intended to encourage website owners to improve their site's overall performance, rather than relying solely on AMP.
In summary, Google's decision to stop requiring AMP as the exclusive way to have a fast page experience is a strategic move aimed at promoting a more inclusive approach to improving mobile page speed and user experience.