-
Penguin 4.0 is the ongoing refresh for Google. With this change, Penguin's information is revived continuously, so changes will be noticeable significantly speedier, normally producing results not long after we recrawl and reindex a page. It likewise means we're not going to remark on future revives.
-
Penguin 4.0 is very granular and makes SEO problems more difficult to track. A pro tip is to make sure you monitor your site, your backlink profile and sub domains on a regular basis to track anything unusual. Use google analytics to track any unusual drop in traffic and get to the root of the problem.
-
Real Time Penguin is now live! Google just announced on their official Webmaster blog that after a period of development and testing, they are now rolling out an update to the Penguin algorithm in all languages. Aside from the fact that Penguin’s data is now refreshed in real time so that changes will be visible much faster, Penguin is now more granular. The Penguin algorithm will be able to devalue spam by adjusting ranking based on spam signals, rather than affecting the ranking of the whole site.
-
Google first launched the Penguin update in April 2012 to catch sites spamming the search results. Specifically the ones who used link schemes to manipulate search rankings.
Penguin basically hunts down inorganic links; the ones bought or placed solely for the sake of improving search rankings.
Before Penguin, bad links were simply devalued and needed to be replaced in order to recover search rankings.