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1. Quality Content
2. Use Structural (Semantic) Mark Up and Separate Content from Presentation
3. Titles and Meta Data
4. Keyword Research and Effective Keyword Use
Title
Meta Description
Meta Keywords
Heading Elements
<H1>
<H2>
<H3>
Text
Alt Tag
Title Tag
Links
5. Quality Inbound Links
Yes absolutely content does matter, should try to get lots of quality back links to your website. Participate in communities and forum, try to gain some reputations.
On page
off page techniques of seo are pure white hat seo techniques.
White Hat SEO is also called ethical SEO. It is for those who intend to establish a long term investment on their websites. If we are to define White Hat SEO, it is a search engine terminology that refers to the usage of strategies techniques or tactics that focus on human audience. They completely follow the approved and natural ways of traffic building. White Hat go after the Google Webmaster Guidelines. They follow the rules and regulations of search engines which is a very important aspect in terms of website optimization.
White hat seo follows google rules & regulations of promotion.
Some methods are like:
Link Building,
Article submission,
Directory submission,
Blog posting,
Press release,
Classified adds,
Forum posting,
Social Sharing,
Use of social sites, etc.
The controversy regarding Black Hat SEO techniques and White Hat SEO techniques has existed since search engine optimization emerged as a viable method for promoting a Web site .Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. It breaks search engine rules and regulations. It unethically presents content in a different visual or non-visual way to search engine spiders and search engine users. Whereas,To improve a Web pages position in a SERP, you have to know how search engines work. Search engines categorize Web pages based on keywords -- important terms that are relevant to the content of the page. This is referred as White Hat SEO. That White Hat Techniques are ethical strategy with planning and proper implementations.
These are some of the positive and ethical form of SEO techniques that you have mentioned.
In addition to these use sitemaps, they are also a useful element of white hat seo it enables user to properly and smoothly navigate among the pages of the website, along with that one more thing is the loading time of a page that should be less than 10 seconds so that user will not have to wait for long to get websites loaded.
White hat seo is a good strategy for getting ranking in search engine, it is authenticate manner. White hat seo have on page and off page techniques which have lots of methods that are helpful for getting ranking.
I always believe that using white hat SEO is way better. It is effectual and safe. I always recommend everyone to stick with ethical SEO practices since those are the only way to get long constant results.
1. Focus on User Experience (UX).
2. Mobile is Local – Claim Your Business Listing.
3. Keyword Research.
4. Have a Content Marketing Plan That’s Better Than Your Competitors.
These are the few Pure White Hat SEO Techniques.
White hat techniques are those that follow Google webmaster guidelines. Following these techniques keep your website safe from any search engine updates.