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There are many digital marketing service providers, it depends on the aprticular person's experience after availing the services from them for their business. Though, digital marketing is on trends...

After reading your post I think figma is the best option for UI designing because it is cloud based online tool anyone can access it from anywhere and team can work on it together globally.

There are many benefits of digital marketing services for business given below:

- It helps to promote your business
- Helps to get leads
- Helps in brand awareness

Hope that helps!

The most effective SEO techniques blog posting, guest posting, web 2.0, etc.

The are not just four but many types of Digital Marketing are there like:

Social Media Marketing
SEO
PPC
Email Marketing
Content Marketing
Affiliate Marketing

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Hope that helps!