Two words:
1. Resources
2. Capabilities
How do you acquire resources and capabilities?
1 word (P.R.O.F.I.T.). As mentioned by Wikipedia, profit is generally defined as the "...making of gain in business activity for the benefit of the owners of the business. The word comes from Latin meaning "to make progress", and is defined in two different ways, one for economics and one for accounting..."
1. Physical
2. Reputation
3. Organisation
4. Financial
5. Intellectual and human
6. Technology
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Rugs