If you want promote on your website and products follow same tips.

1. Submit Your Website to Search Engines
2. Make Your Website Easy to Use
3. Implement Google Analytics
4. Add Your Business to Google+ Local
5. Create Social Network Business Profiles
6. Launch an Online Marketing Campaign
7. Get Listed in Local Directories and Local Listings
8. Add Social-sharing Buttons
9. Implement Webmaster Tools
10. Launch a Blog WordPress.com, Blogspot.com, Tumblr.com