What are the best SEO practices for submitting app to iTunes ?
What are the best SEO practices for submitting app to iTunes ?
I think social media promotion will be the best way to improve their visibility. Email marketing and mobile marketing are two more good ways to build your application popularity in search engines.
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If by content you mean things like apps, music or videos then yes.
Just optimize the content with proper keywords and have good ad copy for your product. Plus, as far as I know the links on iTunes are "follow" so you can get some value from that. I don't you going to get MUCH value from the link since its easy to get but you should get some.