What Is a Good Conversion Rate in PPC?
What Is a Good Conversion Rate in PPC?
The conversion rate is the percentage of users who take a desired action. The archetypical example of conversion rate is the percentage of website visitors who buy something on the site.
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We recently analyzed thousands of AdWords accounts with a combined $3 billion in annual spend and discovered that some advertisers are converting at rates two or three times the average. Do you want to be average, or do you want your account to perform exponentially better than others in your industry?
Through our analysis of this massive amount of data on landing pages and conversion rates, we were able to identify some common traits of the top converting landing pages. What do they have that you don't? Believe it or not, there isn't much standing between you and conversion rates double or triple what you're seeing today. But the way you’re going to get there is totally counter to typical conversion rate optimization wisdom.
Last edited by acheter; 11-30-2016 at 08:38 PM.
I have no ideas about conversion rate in PPC.
The transformation amount is the portion of customers who take a preferred action. The archetypical example of transformation amount is the portion of guests who buy something on the site.