What is Webinar ? Does it important in Business ? it will be useful for marketing ?
Video What is Webinar : https://www.youtube.com/watch?v=yKQr...ature=youtu.be
A webinar is an educational, informative or instructional presentation that is made available online, usually as either video or audio with slides.
A webinar may take the form of an academic lecture or some other type of presentation, such as a business conference. Because webinar attendees connect online, they can use Internet-based technologies to enhance the experience, for example, communicating through instant messaging, file sharing, using a whiteboard collaboratively and interacting through social media sites.
As with any type of presentation, it's important to prepare adequately for a webinar. Tips for a successful webinar include researching the topic thoroughly, creating an organizational structure for the information, finding a comfortable pace for presentation, and testing equipment ahead of time.
The term webinar is a portmanteau -- a word made from two other words or parts of words -- of "web" and "seminar."
So important webinar Sales and marketing look like?
You can look at some marketing plan below:
1. Product Launched
Organize a webinar revolved around the issue of new products are made to prove the superiority of the product is an application attempts great webinar. But, obviously it's not a good idea, especially in the title and description of the webinar. Doing so will extinguish the prospects and audience participation will be low.
Instead, the content of the webinar should focus on the current problems of the sector; and if possible, use the opinion of neutral experts. If webinar provides useful information, are natural prospects the company will seek to organize webinar to find solutions for them.
2. Promote the potential
When the new product launches, operating characteristics of the company is to design marketing campaigns focusing on the differences. If so, for example, any company that has its own characteristics in its products, a campaign characterized by combining the product with a webinar as part of promotion activities can ensuring strong progress. Combining a webinar with the government's policy on an issue in the industry can attract strong audience participation.
3. The special campaign
If a vertical approach being made to serve a particular campaign, this will be a great opportunity for combining webinar in the plan. The audience will become more special and will be more successful webinar.
The webinar is aimed at key markets can be promoted through special letters, trade exhibitions, events, social networking.
4. These industry events
There are trade shows or industry events are held based on a fixed schedule? Please use the opportunity to meet with them to inform potential audience of a special webinar related to the theme of the event. Take an interest in access time. Webinar can be processed before using the list of exhibitors, events and webinar to be held next week right after the event ends.
Another option to promote widely webinar at events, exhibitions and webinar conducted in the next few weeks, which is about to set the time so that event participants can join the webinar schedule they.
5. The changing nature of adjustment
If the potential target audience is faced with the requirement to change, and these changes keep the leading position in the problems they encountered, then use it as a theme of the webinar will bring the ability to attract very large. However, should ensure that the information or perspectives have been evaluated to increase understanding of the potential audience related to the implementation of the changes.
6. Studies
There were reports are made annually according to a fixed schedule, as reported by Gartner Research Magic. If the determination of time to organize webinar is taken into account, then a webinar to be held one based on the reporting schedule. Of course, wait until those reports are made public to understand the arrangement and the time before the start of the webinar promotion activities.
The theme of the webinar can revolve around the theme of the report and a copy of the report will be provided to all who attend the webinar (typically these reports must be purchased from the service provider analysis )
7. Merge program
If the combination of program members has definitely been arranged, a perfect way to increase audiences and the webinar is of interest to promote this relationship. A fascinating subject and wider can be created, the mailing list can be used up and the cost of shared. It is beneficial for all parties.
8. The geographic expansion
Introduce a regional company to a new, better way to use the webinar focuses on the characteristics of that area? Take the time to learn the local customs in order to serve the operational email, phone, translate and construction process prior to the implementation of an international webinar. However, customs and traditions of each country is very different.
The strength of the webinar is to increase the audience's attention to the prospects for marketing campaigns, and if it is done well, the development prospects are enormous
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