What is The Benefits of Blogging for Business and Marketing?

[tabigoasia]

What is The Benefits of Blogging for Business and Marketing?

[RH-Calvin]

Blogging helps to promote your content and build your keyword ranking in search engines. They also help to generate good traffic to your website from various external sources.

[Asher ross]

Today, where almost everything has shifted online, the way to attract consumers has also changed. Print media is still in existence however, digital media plays a dominant role in attracting consumers. When we talk about online market, it revolves around search engines, SEO etc. The base of SEO is content. Content will always play an important role in SEO. If you have good, original, quality content, your most of the tasks are done. And therefore, blogging comes into picture. Blogging helps a lot in ranking higher on search engines which indirectly helps in earning more revenue and marketing.

[pablohunt2812]

First, if you don't know what a business blog is, this post, "What Is Business Blogging? [FAQs]" should get you up-to-date.

On the same page? Cool. Let's move on to why you should use blogging as a marketing tactic.

1) It helps drive traffic to your website.

Raise your hand if you want more website visitors. Yeah, me too.

Now think about the ways people find your website:

They could type your name right in to their browser, but that's an audience you already have. They know who you are, you're on their radar, and that doesn't help you get more traffic on top of what you're already getting.
You could pay for traffic by buying an email list (don't you dare!), blasting them, and hoping some people open and click through on the emails. But that's expensive and, you know, illegal.
You could pay for traffic by placing tons of paid ads, which isn't illegal, but still quite expensive. And the second you run out of money, your traffic stops coming, too.
So, how can you drive any traffic? In short: blogging, social media, and search engines. Here's how it works.

Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right? (How often can you really update your About Us page, you know?)

Well, blogging helps solve both of those problems.

Every time you write a blog post, it's one more indexed page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic search. We'll get into more of the benefits of blogging on your SEO a bit later, but it's also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface.

Blogging also helps you get discovered via social media. Every time you write a blog post, you're creating content that people can share on social networks -- Twitter, LinkedIn, Facebook, Pinterest -- which helps expose your business to a new audience that may not know you yet.

Blog content also helps keep your social media presence going -- instead of asking your social media manager to come up with brand new original content for social media (or creating that content yourself), your blog can serve as that repository of content. You're strengthening your social reach with blog content and driving new website visitors to your blog via your social channels. Quite a symbiotic relationship, if I do say so myself.

So, the first benefit of blogging? It helps drive new traffic to your website and works closely with search engines and social media to do that.