What is the main purpose of using keyword in SEO?

[matijasever]

SEO helps the website to get a higher rank on the search engine results page (SERP) https://www.viberate.com/music-analy...fy-statistics/ for maximum traffic. The goal is usually to rank on the first page of Google search results for the search terms that are most important to your target audience.

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[Agent39]

A keyword is a word or phrase that signifies the meaning or main ideas of a data set. They often are used as an index to the contents of a data set.