What is Landing Page?

[hilton]

The landing page is a standalone page that a visitor arrives on after clicking an ad (pay-per-click, social media, display banners, etc.). A landing page is commonly used in marketing campaigns because landing pages are distinct from your website that have been designed with a focused objective for a single offer.

[SerenMckay]

Where the visitors land from the external source, called Landing page.

[Akshay_M]

A landing page is a page that a visitor arrives (lands) on after clicking on a call to action (CTA) for an offer. The offer can be anything (a product, coupon, free guide, or a demo, for example) and the CTA can be anywhere (like a Google ad on the SERP or a newsletter signup button right on your homepage).