What is Reciprocal Link?

[Dam Ponting]

A reciprocal link is an agreement between two webmasters to provide a hyperlink within their own website to each other's web site. Generally this is done to provide readers with quick access to related sites, or to show a partnership between two sites.

[lishmalinyjames]

Reciprocal links are links between two sites that have been created and link to each other because they cover similar topics or provide complementary goods or services or find that it helps to link to each other for the benefit of their visitors.