An HTML sitemap allows site visitors to easily navigate a website. It is a bulleted outline text version of the site navigation. The anchor text displayed in the outline is linked to the page it references.
There are millions of websites in the world, all competing for higher rankings in SERPs. Competition is rife in almost all niches and therefore, you have to be the very best to attract more traffic and ensure that the user experience is above par. It is for this reason that we use HTML sitemaps that basically makes it possible for your site’s visitors to navigate the site with ease.