What is Ad rank?

[praveenitech1]

The position of this ad depends on the position of each keyword included in the ad, which is determined by your bid for that keyword or ad group multiplied by the matched keyword's Quality Score.

[sithub19]

Ad Rank means position of Ad in google or top social media.

[rahilsaxena]

Ad Rank is the underlying concept which decides which Ad will show on which position.

Ad Rank = Your CPC bid * (Quality Score[80% weight] + Ad Extensions[20% weight])

CPC is cost per click you are willing to pay
Quality score is measure automatically based on your Keyword CTR, Ad relevance & Landing Page Quality
Ad extensions are now required to be used in all Ads
Now suppose there are 3 advertisers A,B and C

A’s CPC = $2 , Quality Score = 10

B’s CPC = $3 , Quality Score = 6

C’s CPC = $4 , Quality Score = 4

Respective AD Ranks

A = 20
B = 18
C = 16
So, Ad rank says A’s Ad should be on top followed by others. Sorted! But, there is another part to the story.

A does not pay $2 instead each time a keyword search is made by the user on Google a fresh Ad auction is run which is a variation of second price Auction and this is how the actual CPC prices are calculated

A’s CPC = (B’s Ad Rank / A’s Quality Score) + $0.1

or

A’s CPC = (18/10) + $0.1 = $1.81

similarly B’s CPC = (16/6)+$0.1 = $2.76

C’s CPC will follow next advertiser’s Ad rank

[sithub19]

Ad rank determines where your ad will appear on Google Search Results Page.

[shoppingswag]

Ad Rank determines your ad position -- where your ad shows on the page in relation to other ads -- and whether your ads are eligible to show at all.

[rahilsaxena]

Ad Rank is the underlying concept which decides which Ad will show on which position.

Ad Rank = Your CPC bid * (Quality Score[80% weight] + Ad Extensions[20% weight])

CPC is cost per click you are willing to pay
Quality score is measure automatically based on your Keyword CTR, Ad relevance & Landing Page Quality
Ad extensions are now required to be used in all Ads
Now suppose there are 3 advertisers A,B and C

A’s CPC = $2 , Quality Score = 10

B’s CPC = $3 , Quality Score = 6

C’s CPC = $4 , Quality Score = 4

Respective AD Ranks

A = 20
B = 18
C = 16
So, Ad rank says A’s Ad should be on top followed by others. Sorted! But, there is another part to the story.

A does not pay $2 instead each time a keyword search is made by the user on Google a fresh Ad auction is run which is a variation of second price Auction and this is how the actual CPC prices are calculated

A’s CPC = (B’s Ad Rank / A’s Quality Score) + $0.1

or

A’s CPC = (18/10) + $0.1 = $1.81

similarly B’s CPC = (16/6)+$0.1 = $2.76

C’s CPC will follow next advertiser’s Ad rank

[softwaretesting]

Ad rank refers to the position that your ad occupies on a given paid search results page.

If your ad shows up second, your ad rank for that given search is number two.

Ad rank is a value that determines your ad position and if your ad will show up at all for a search.

[mallikarjuna]

Ad ranking in Internet marketing is the position of a PPC ad on a SERP. The position of the ad depends on the rank of each keyword included in the ad, which is determined by your bid for that keyword or ad combination multiplied by the matched keyword's Quality Score.