climate essay | wharton essay | http://forums.thewebhostbiz.com/index.php/good-essay-writing-companies-in-uk/ What is Ad rank? - Page 2

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The position of this ad depends on the position of each keyword included in the ad, which is determined by your bid for that keyword or ad group multiplied by the matched keyword's Quality Score.

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3. Junior Member
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Ad Rank is the underlying concept which decides which Ad will show on which position.

CPC is cost per click you are willing to pay
Quality score is measure automatically based on your Keyword CTR, Ad relevance & Landing Page Quality
Now suppose there are 3 advertisers A,B and C

A’s CPC = \$2 , Quality Score = 10

B’s CPC = \$3 , Quality Score = 6

C’s CPC = \$4 , Quality Score = 4

A = 20
B = 18
C = 16
So, Ad rank says A’s Ad should be on top followed by others. Sorted! But, there is another part to the story.

A does not pay \$2 instead each time a keyword search is made by the user on Google a fresh Ad auction is run which is a variation of second price Auction and this is how the actual CPC prices are calculated

A’s CPC = (B’s Ad Rank / A’s Quality Score) + \$0.1

or

A’s CPC = (18/10) + \$0.1 = \$1.81

similarly B’s CPC = (16/6)+\$0.1 = \$2.76

4. Member
Join Date
Oct 2018
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5. Junior Member
Join Date
Dec 2018
Posts
20

6. Junior Member
Join Date
Dec 2018
Location
Pune
Posts
21

Ad Rank is the underlying concept which decides which Ad will show on which position.

CPC is cost per click you are willing to pay
Quality score is measure automatically based on your Keyword CTR, Ad relevance & Landing Page Quality
Now suppose there are 3 advertisers A,B and C

A’s CPC = \$2 , Quality Score = 10

B’s CPC = \$3 , Quality Score = 6

C’s CPC = \$4 , Quality Score = 4

A = 20
B = 18
C = 16
So, Ad rank says A’s Ad should be on top followed by others. Sorted! But, there is another part to the story.

A does not pay \$2 instead each time a keyword search is made by the user on Google a fresh Ad auction is run which is a variation of second price Auction and this is how the actual CPC prices are calculated

A’s CPC = (B’s Ad Rank / A’s Quality Score) + \$0.1

or

A’s CPC = (18/10) + \$0.1 = \$1.81

similarly B’s CPC = (16/6)+\$0.1 = \$2.76

7. Junior Member
Join Date
Jan 2019
Posts
6
Ad rank refers to the position that your ad occupies on a given paid search results page.