self improvement essay | can i write my dissertation on an ipad | online writing internships What is Ad rank? - Page 2

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The position of this ad depends on the position of each keyword included in the ad, which is determined by your bid for that keyword or ad group multiplied by the matched keyword's Quality Score.

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Ad Rank is the underlying concept which decides which Ad will show on which position.

CPC is cost per click you are willing to pay
Quality score is measure automatically based on your Keyword CTR, Ad relevance & Landing Page Quality
Now suppose there are 3 advertisers A,B and C

A’s CPC = \$2 , Quality Score = 10

B’s CPC = \$3 , Quality Score = 6

C’s CPC = \$4 , Quality Score = 4

A = 20
B = 18
C = 16
So, Ad rank says A’s Ad should be on top followed by others. Sorted! But, there is another part to the story.

A does not pay \$2 instead each time a keyword search is made by the user on Google a fresh Ad auction is run which is a variation of second price Auction and this is how the actual CPC prices are calculated

A’s CPC = (B’s Ad Rank / A’s Quality Score) + \$0.1

or

A’s CPC = (18/10) + \$0.1 = \$1.81

similarly B’s CPC = (16/6)+\$0.1 = \$2.76

4. Member
Join Date
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5. Senior Member
Join Date
Dec 2018
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6. Junior Member
Join Date
Dec 2018
Location
Pune
Posts
21

Ad Rank is the underlying concept which decides which Ad will show on which position.

CPC is cost per click you are willing to pay
Quality score is measure automatically based on your Keyword CTR, Ad relevance & Landing Page Quality
Now suppose there are 3 advertisers A,B and C

A’s CPC = \$2 , Quality Score = 10

B’s CPC = \$3 , Quality Score = 6

C’s CPC = \$4 , Quality Score = 4

A = 20
B = 18
C = 16
So, Ad rank says A’s Ad should be on top followed by others. Sorted! But, there is another part to the story.

A does not pay \$2 instead each time a keyword search is made by the user on Google a fresh Ad auction is run which is a variation of second price Auction and this is how the actual CPC prices are calculated

A’s CPC = (B’s Ad Rank / A’s Quality Score) + \$0.1

or

A’s CPC = (18/10) + \$0.1 = \$1.81

similarly B’s CPC = (16/6)+\$0.1 = \$2.76

7. Junior Member
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Jan 2019
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Ad rank refers to the position that your ad occupies on a given paid search results page.

8. Member
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Feb 2019
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Ad ranking in Internet marketing is the position of a PPC ad on a SERP. The position of the ad depends on the rank of each keyword included in the ad, which is determined by your bid for that keyword or ad combination multiplied by the matched keyword's Quality Score.

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