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Thread: What is a 301 redirect?

  1. #11
    Join Date
    Jul 2019
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    A 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.

  2. #12
    Join Date
    Nov 2019
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    A 301 redirect is a permanent redirect from one URL to another. 301 redirects send site visitors and search engines to a different URL than the one they originally typed into their browser or selected from a search engine results page.
    The big reasons marketers might set up a 301 redirect are:

    1. To associate common web conventions (http://, www., etc.) with one URL to maximize domain authority (hint: this is the same situation as the scenario we outlined above.)
    2. To rebrand or rename a website with a different URL.
    3. To direct traffic to a website from other URLs owned by the same organization.

    Regards,
    Lewis

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