What is lead generation?

[shoppingswag]

What is lead generation?

[sinelogixtech]

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques.

[RH-Calvin]

Lead generation is the action or process of identifying and cultivating potential customers for a business's products or services.

[Akshay_M]

Lead generation is any marketing activity your business uses to find and convert new customer relationships. There are a variety of ways to approach generating leads, including methods like: Organic search engine optimization, or SEO (as in getting found on Google) Paid social media advertising or boosted posts.

[Host.co.in]

In order to build a sales funnel, lead generation refers to the marketing process of generating and attracting interest in a good or service. Digital channels are frequently used in lead generation, which has seen significant changes recently due to the emergence of new online and social tactics.