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Thread: What is the character limit for AdWords ad?

  1. #1
    Join Date
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    Default What is the character limit for AdWords ad?

    Hello friends,

    What is the character limit for AdWords ad?

  2. #2

    Default

    Adwords rolled out the new character limits which changes the way a text ads displays content. The new character count is 30-30-80 and consist of two headlines of up to 30 characters of text. One condensed description line up to 80 characters.

  3. #3
    Join Date
    Nov 2017
    Location
    Delhi, India
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    30

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    Character Limits for AdWords Ads and Extensions

    Expanded Text Ad
    Headline 1: 30 Characters
    Headline 2: 30 Characters
    Description: 80 Characters
    Path 1: 15 Characters
    Path 2: 15 Characters

    Sitelink Extension
    Link Text: 25 Characters
    Description Line 1: 35 Characters
    Description Line 2: 35 Characters

    Callout Extension
    Callout Text: 25 Characters

    Structured Snippet
    Value 1, 2, 3: 25 Characters

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