Difference between keyword & keyword phrase?

[fincasdeturismo]

Difference between keyword & keyword phrase?

[RH-Calvin]

A keyword phrase is generally two or more words that are used by advertisers in search engine optimization, or by visitors who are using search engines in a desire to find information based on that particular phrase.

[Dam Ponting]

Watchword A catchphrase is basically any word or expression you utilize while seeking with a web index." ... Catchphrase Phrase-Combination of those watchwords is called key expression. eg. According to a similar case for online shoe store above expressions can be ("Sport shoes", "Reebok shoes", "school shoes" and so forth.)

[ryanwuk]

Keyword consist of single word and the keyword phrase is the combination of two or more words.
If you want to attract right visitor for your website, you can use keyword phrase instead of keyword.

[Servers Base]

Keyword-A keyword is essentially any word or phrase you use when searching with a search engine.” In a simple language, any single word related to your business, product/services which can be useful for your business. eg. If you are selling shoes online then “shoes”, brand name like “Reebok”, “Nike” are your main keywords.
Keyword Phrase- Combination of those keywords is called key phrase. eg. As per the same example for online shoe store above phrases can be (“Sport shoes”, “Reebok shoes”, “school shoes” etc.)

[Akshay_M]

Keyword-A keyword is essentially any word or phrase you use when searching with a search engine.” In a simple language, any single word related to your business, product/services which can be useful for your business.
eg. If you are selling shoes online then “shoes”, brand name like “Reebok”, “Nike” are your main keywords.


Keyword Phrase- Combination of those keywords is called key phrase.
eg. As per the same example for online shoe store above phrases can be (“Sport shoes”, “Reebok shoes”, “school shoes” etc.)

Your objective should be to rank on maximum key phrases for your website not just single keywords. As soon as you will start ranking on maximum phrases Google will automatically start showing your website for your targeted keywords.

[lishmalinyjames]

The difference between the two is that keywords are single words, while keyphrases are made up of a few words.