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Thread: Which Is More Important Bounce Rate Or Exit Rate?

  1. #1

    Default Which Is More Important Bounce Rate Or Exit Rate?

    Hello friends,

    Which Is More Important Bounce Rate Or Exit Rate?

  2. #2

    Default

    Both the metrics are important depending on your purpose.

    While a high bounce rate usually signals problems with user satisfaction whether it be in context of content, site quality, loading speed, etc. a high exit rate usually signals problems in your conversion funnel. Therefore, you should choose the metric you optimize for based on the problem area you are trying to tackle.

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