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Thread: What are the hallmarks of a good ppc landing page..?

  1. #1

    Default What are the hallmarks of a good ppc landing page..?

    Hello friends,

    What are the hallmarks of a good ppc landing page..?

  2. #2

    Default

    Keep Your PPC Landing Page Relevant to the Keywords You Are Bidding On
    Write Content for Your Target Personas, Not for the General Public
    Write a Headline So Strong the User Canít Do Anything but Convert
    Use Unique Imagery That Will Connect with Your Target Personas
    Strategically Position Your Landing Page Elements to Drive Conversions
    Use Your PPC Keywords as the Fuel for Your Landing Page Content
    Include Trust Signals to Create an Emotional Connection with Users
    Prove Your Worth With: Shares, Case Studies, Reviews, Followers & More
    Ensure the Length of Your PPC Landing Page Matches Your Overall Goals
    Create Compelling Call to Actions That Are Effortless to Complete
    Donít Miss an Opportunity, Make Sure Your Landing Page Is Optimised for Mobile
    Avoid Leaving Your Users Waiting, Deliver Lightning Fast Page Speed
    Eradicate Distractions, Keep Your PPC Landing Page Focused
    Never Act on a Hunch! Use Analytics to Drive Strategic Decisions
    Test & Test Again, Optimise Your PPC Landing Page to Drive Conversions

  3. #3
    Join Date
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    Good content and design are the most essential factors that effect a landing page optimization. A good landing page will help to gain more traffic and build your webpage popularity in search engines.
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  4. #4

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    It is very important to have a good landing page for your PPC campaigns.

    We should be structuring a search network campaign in Google AdWords in a way that we should get a good Quality score for our keywords.

    Quality score depends upon -

    Ad copy relevance
    Expected CTR
    Landing page relevance
    When you are not having a good Google AdWords PPC ads landing page, you won't be having a good quality score for your keywords and bounce rate will be more.

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