How Does Ad Rank Impact Cost-Per-Click?

[ninadordev]

Hello friends,

How Does Ad Rank Impact Cost-Per-Click?

[RH-Calvin]

Ad Rank is the equivalent of the mysterious algorithm that ranks sites in Google's organic search results. The difference between Ad Rank and that algorithm is that Ad Rank determines where ads appear in the sponsored results as well as how much the advertiser pays when someone clicks the ad.

[aliciagwen]

To advertise in adwords we place biddings and set the keywords that our ad should be displayed for that specific keyword, and the position of ads is decided according to the bidding or price we are paying through pay per click model in that advertisement, if we are paying less price then those websites ad will come at above our ad who are paying more price for each click in bidding of adwords keywords.