How quality score is calculated?

[brandmedia]

How quality score is calculated?

[ORLOVA]

Quality Score is calculated every time someone does a search that triggers an ad. This means that Google is incorporating the statistical history associated with your account, keywords, and ads into the way they're ranking ads and determining what you pay per click in real time.

[RH-Calvin]

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Landing page quality and relevance. The relevance of your ad text.

[davidweb09]

Website Quality Score is calculated on the basis of website backlinks and content quality.

[EmilyPete]

Quality score is calculated by incorporating the statistical history associated with your account, keywords and ads.

[rahilsaxena]

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your*****cost per click*****(CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including:

Your*****click-through rate*****(CTR).
The relevance of each keyword to its ad group.
Landing page quality and relevance.
The relevance of your*****ad text.
Your historical AdWords account performance.

No one outside of Google knows exactly how much each factor “weighs” in the Quality Score algorithm, but we do know that click-through rate is the most important component. When more people who see your ad click it, that’s a strong indication to Google that your ads are relevant and helpful to users. Accordingly, Google rewards you with:

Higher*****ad rankings
Lower*****costs