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Thread: How quality score is calculated?

  1. #1
    Join Date
    Jul 2018

  2. #2


    Quality Score is calculated every time someone does a search that triggers an ad. This means that Google is incorporating the statistical history associated with your account, keywords, and ads into the way they're ranking ads and determining what you pay per click in real time.

  3. #3
    Join Date
    Jun 2013


    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Landing page quality and relevance. The relevance of your ad text.
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  4. #4
    Join Date
    Feb 2016


    Website Quality Score is calculated on the basis of website backlinks and content quality.

  5. #5


    Quality score is calculated by incorporating the statistical history associated with your account, keywords and ads.

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