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Thread: What Is Pay Per Click Marketing?

  1. #1

  2. #2
    Join Date
    Jun 2013


    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
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  3. #3
    Join Date
    Aug 2018


    PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. PPC is a very cost-effective means to get their site noticed by their target audience while our other Internet marketing strategies are gradually helping their site achieve their natural ranking potential.

  4. #4


    Pay per click marketing is an advertising platform where advertisers pay the publishers of their ads for every click of the ads on their websites. Guests of the websites, forum and social media sites click on the ads and the advertisers and the publishers to get revenues. This type of advertising platform also requires a certain investment.

  5. #5


    Pay per click marketing means you will only pay if the user click on the ads, if the ads gets only impressions and no clicks then you will not be charged for any advertisement, unless or until the visitors click on the ads. The best pay per click advertisement is Adwords. Adwords is a product of Google and it is the only Pay Per Click marketing technique available to show ads on the Google search results pages.

  6. #6


    Quote Originally Posted by swatijain2233 View Post
    Hello friends,

    What Is Pay Per Click Marketing?
    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked
    company services

  7. #7

    Default Pay per Click

    PPC is a type of advertising where the retailer pays the system when his advertising causes a person to click on it. It can become an extremely efficient way of paid promotion for your website if you can set it up the right way.

    What is Pay Per Click - The Upside?

    It can cause a surge in your traffic numbers and get the people that care to buy your product to visit your website. It can’t guarantee any sales, but it leads people who search for your keywords to see your advertising message and if you design it to be relevant in the moment of their search they will click on your ad and will be redirected to your landing page of your website.

    You should take it from there and lead your customers to purchase by making their stay on your website enjoyable and having the right detailed descriptions, quality images of your product so that they can decide if they want to buy.

    Each system has its drawbacks, though, so you need to account for that as well.

    What is Pay Per Click - The Downside?

    PPC can bring you very consistent traffic if you can set your campaign the right way. It has its flaws, though mainly represented by click fraud bots. Click fraud can become a major predicament in making your conversions, and you can’t figure out why you have high traffic but no sales - you might have just been click frauded.

    Unless you gear up with analytic software that can detect and eliminate click fraud you can't be sure that all of the users that clicked on your ads are humans.

    Apart from bots, customers have also evolved. They understand that the market is overflown with the variety of different offers and usually, the product they are looking for is available from various sources with different pricing. They can compare all proposals and decide on the best one. That means that the same visitors can click on your ad multiple times before they make a final decision and unless you have an analytic software it might become tough to tell the difference between a human user and a click fraud bot.

    Brenda R.

  8. #8


    Pay per click is an internet marketing model in which advertisers pay a fee every time one of their ads clicked. Essentially, it is a way of buying visitors to your site, rather than trying to get these organically visits. Search engine advertising is one of the most popular forms of PPC.

  9. #9
    Join Date
    Jul 2019


    Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically.

  10. #10


    Pay per click marketing is also called PPC advertising. You can create and promote ads for promoting your website. You have to pay to the google for clicks done by user for your ad and it is the best way to build quick awareness about the newly started business

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