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Thread: How Does A Google Auction Work?

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    Join Date
    May 2017

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    Join Date
    Jun 2013


    PPC stands for Pay-Per-Click, which is an advertising model Google utilizes where advertisers pay every time a user clicks on the ad. Using the auction example from before, a person clicking on your ad is the equivalent of the auctioneer yelling “SOLD! To the fellow with the toupee in the back row.”
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