What is alexa ranks and how it works?

[genuineattest]

What is alexa ranks and how it works?

[RH-Calvin]

Alexa measures the traffic on your website and provide a numerical value to rank your domain in search engines. Alexa rank can be improved by good content update and also by building backlinks from other relevant sources.

[rahilsaxena]

Alexa is a global ranking system that utilizes web traffic data to compile a list of the most popular websites,*****the Alexa Rank. The lower your Alexa rank, the more popular (for example, a site with the rank of 1 has the most visitors on the internet). Alexa itself has been around since 1996, but was shortly thereafter acquired by Amazon in 1999.

Initially, Alexa was a toolbar that needed to be installed in a web browser. Once the toolbar was installed Alexa had access to browsing history, and that data would be used to compile a list of the highest trafficked sites on the web. While some claimed this was the be-all end-all of ranking systems, there was criticism that the data being compiled was inaccurate due to the fact that it only compiled information from those who have installed the toolbar.

Fast forward to 2018. While an Alexa Rank was once a valuable asset for a website when pitching space to advertisers, the notion has somewhat gone to the wayside. Especially given that Amazon is very well known for another*****Alexa; their ubiquitous voice control system that graces the homes of millions. In keeping up with the times, Alexa now offers a full suite of digital marketing tools for a paid subscription, including; SEO Audits, analytics,*****PPC*****& keyword tools, and more. This software is very similar to (and no doubt in attempts to compete with)*****Google Analytics.
Is Alexa Rank something that you should still be concerned with for your SEO pursuits? There are several reasons that this dated early-new-millennium notion of being able to rank every website is quite irrelevant in the current state of digital marketing.