What are doorway pages?
What are doorway pages?
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Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.
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Doorway pages are defined as low-quality pages (or groups of pages, or entire websites) optimized to rank well for specific keywords that act as a door between users and content. Characteristically, they offer little value to visitors and serve the sole purpose of boosting SEO value.
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Doorway pages are created unnecessarily, to increase the website traffic.
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Webmasters are sometimes told to submit “bridge” pages or “doorway” pages to search engines to improve their traffic. Doorway pages are created to do well for particular phrases. They are also known as portal pages, jump pages, gateway pages, entry pages, and by other names as well.
A doorway page is a page designed with the aim of increasing the searchability of a website. Often it is only a small, general page that only redirects visitors to the main site. As a visitor, you have nothing to do with it. A doorway page is also known as a bridge page, portal page, gateway page, jump page, entry page and by other names.