What is Mobilegeddon?

[shoppingswag]

What is Mobilegeddon?

[RH-Calvin]

Mobilegeddon is a name given by webmasters and web-developers to Google's algorithm update of April 21, 2015. The main effect of this update is to give priority to web sites that display well on smartphones and other mobile devices. The change does not affect searches made from a desktop computer or a laptop.

[sinelogixtech]

Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015.

The main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices.

[sinelogixtech]

Mobilegeddon is the name first dubbed by Chuck Price in a post written for Search Engine Watch on March 9, 2015. The term was then adopted by webmasters and web-developers to Google's algorithm update of April 21, 2015.[1] The main effect of this update is to give priority to websites that display well on smartphones and other mobile devices. The change does not affect searches made from a desktop computer or a laptop.[2]

Google announced its intention to make the change in February 2015.[3] The Economist found the timing "awkward" because they said "It comes less than a week after the European Union accused the firm..." of anti-competitive behaviors.[4] In addition to their announcement, Google published an article on their Google Developers page to help webmasters with the transition titled "Mobile Friendly Sites".[5] Google claims the transition to mobile-friendly sites was to improve user-experience, stating "the desktop version of a site might be difficult to view and use on a mobile device."[5]

The protologism is a blend word of "mobile" and "Armageddon" because the change "could cause massive disruption to page rankings."[6] But, writing for Forbes, Robert Hof says that concerns about the change were "overblown" in part because "Google is providing a test to see if sites look good on smartphones".[7]

Search engine results pages on smartphones now show URLs in "breadcrumb" format, as opposed to the previous explicit format.[8]

[ademar]

This expression comes from the American press and is a contraction of " mobile " and Armageddon , a biblical place referring to the Apocalypse. You may also be able to cross terms like "mobilepocalyse" or "mopocalypse" with reference to this operation. The main idea remains the same: this change in the algorithm is major in the history of search engines and mobility. This new version focuses on one aspect of SEO in particular: the responsive design was before April 21 a criterion among others to be better placed, but now, on a search from a mobile or tablet, the sites that will be adapted for reading via these devices will be automatically placed in the SERP (Search Engine Research Pages) in front of those who are not.

[Servers Base]

“Mobilegeddon”, as panicking website developers have named it, is Google's new algorithm that takes mobile-friendliness into account when ranking search results.
Only time will tell how much of an effect the change will have, but Google is predicting it will have “a significant impact.”

[Amitkumar]

Mobilegeddon is a name for Google's search engine algorithm update of April 21, 2015

[BangkokDinning]

Mobilegeddon is a name for Google's search engine algorithm update of April 21, 2015. The term was coined by Chuck Price in a post written for Search Engine Watch on March 9, 2015.

[Akshay_M]

“Mobilegeddon”, as panicking website developers have named it, is Google's new algorithm that takes mobile-friendliness into account when ranking search results. From 21st April, if your website isn’t friendly to mobile devices then it will fall in mobile search rankings.

Only time will tell how much of an effect the change will have, but Google is predicting it will have “a significant impact.” Around 50% of all searches are now done from tablets or smartphones, meaning that if your website ranks much lower for these users, you will see your traffic go down. (Note that searches from PCs won’t be affected by the update.)

One of the best ways to combat it is to switch to a responsive website, like the one we've produced below. It displays content differently depending on the device used to view it, which produces more relevant layouts which optimise the end user’s experience and also looks much better.