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Thread: What is Mobilegeddon?

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    Mobilegeddon is a name given by webmasters and web-developers to Google's algorithm update of April 21, 2015. The main effect of this update is to give priority to web sites that display well on smartphones and other mobile devices. The change does not affect searches made from a desktop computer or a laptop.
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    Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015.

    The main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices.

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    Default Mobilegeddon

    Mobilegeddon is the name first dubbed by Chuck Price in a post written for Search Engine Watch on March 9, 2015. The term was then adopted by webmasters and web-developers to Google's algorithm update of April 21, 2015.[1] The main effect of this update is to give priority to websites that display well on smartphones and other mobile devices. The change does not affect searches made from a desktop computer or a laptop.[2]

    Google announced its intention to make the change in February 2015.[3] The Economist found the timing "awkward" because they said "It comes less than a week after the European Union accused the firm..." of anti-competitive behaviors.[4] In addition to their announcement, Google published an article on their Google Developers page to help webmasters with the transition titled "Mobile Friendly Sites".[5] Google claims the transition to mobile-friendly sites was to improve user-experience, stating "the desktop version of a site might be difficult to view and use on a mobile device."[5]

    The protologism is a blend word of "mobile" and "Armageddon" because the change "could cause massive disruption to page rankings."[6] But, writing for Forbes, Robert Hof says that concerns about the change were "overblown" in part because "Google is providing a test to see if sites look good on smartphones".[7]

    Search engine results pages on smartphones now show URLs in "breadcrumb" format, as opposed to the previous explicit format.[8]

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    Default What is Mobilegeddon?

    This expression comes from the American press and is a contraction of " mobile " and Armageddon , a biblical place referring to the Apocalypse. You may also be able to cross terms like "mobilepocalyse" or "mopocalypse" with reference to this operation. The main idea remains the same: this change in the algorithm is major in the history of search engines and mobility. This new version focuses on one aspect of SEO in particular: the responsive design was before April 21 a criterion among others to be better placed, but now, on a search from a mobile or tablet, the sites that will be adapted for reading via these devices will be automatically placed in the SERP (Search Engine Research Pages) in front of those who are not.

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    “Mobilegeddon”, as panicking website developers have named it, is Google's new algorithm that takes mobile-friendliness into account when ranking search results.
    Only time will tell how much of an effect the change will have, but Google is predicting it will have “a significant impact.”
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