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Thread: Which meta tags matter?

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    The 4 types of meta tags that are most important are:

    - Meta title tag
    - Meta description tag
    - Meta keywords tag
    - Meta robots tag
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    Default Meta tag matter

    Meta tags are part of the HTML tags that describe your page content to search engines and website visitors. The Meta tags appear only in the page’s code and anyone can check them via source code (Ctrl+U).

    In short, Meta tags are key things for all search engines that appear in the HTML code of a website page and tells the search engine what the page is about, and they are the first impression and point of contact for all search engines.

  5. #5

    Default

    Meta tags are key things for all search engines that appear in the HTML code of a website page and tells the search engine what the page is about, and they are the first impression and point of contact for all search engines.

    Important meta tags are following:

    1. Title tag
    2. Meta description
    3. Canonical Tag
    4. Alternative text (Alt) Tag
    5. Robots meta tag
    6. Social Media Meta Tags (Open Graph and Twitter Cards)
    7. Header tags
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  6. #6

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    Meta content type – This tag is necessary to declare your character set for the page and should be present on every page. Leaving this out could impact how your page renders in the browser. A few options are listed below, but your web designer should know what's best for your site.

    <meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
    <meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1">

    1. Title – While the title tag doesn’t start with "meta," it is in the header and contains information that's very important to SEO. You should always have a unique title tag on every page that describes the page. Check out this post for more information on title tags.

    2. Meta description – The infamous meta description tag is used for one major purpose: to describe the page to searchers as they read through the SERPs. This tag doesn't influence ranking, but it's very important regardless. It's the ad copy that will determine if users click on your result. Keep it within 160 characters, and write it to catch the user's attention. Sell the page — get them to click on the result. Here's a great article on meta descriptions that goes into more detail.

    3. Viewport – In this mobile world, you should be specifying the viewport. If you don’t, you run the risk of having a poor mobile experience — the Google PageSpeed Insights Tool will tell you more about it. The standard tag is:

    <meta name=viewport content="width=device-width, initial-scale=1">

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