What is schema markup and what are its benefits?
What is schema markup and what are its benefits?
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Schema markup is code that you put on your website to help the search engines return more informative results for users. If you've ever used rich snippets, you'll understand exactly what schema markup is all about.
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Benefits of Schema Markup
Help search engines understand your site's content better. Improve brand presence with a full Knowledge Graph. Get attention-grabbing rich results to increase CTR. Become eligible for Featured Snippets to get more real estate in the SERPs.