What is the effect of using Google Snippets?
What is the effect of using Google Snippets?
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Snippets refer to the few lines of text that appear under every search result—are designed to give users a sense for what's on the page and why it's relevant to their query. If Google understands the content on your pages, we can create rich snippets—detailed information intended to help users with specific queries.
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The presence of featured snippets is a best way that Google shows result on serp that they feel will be most valuable to the person performing the search. Here I mention some benefits of featured snippet.
1. Highest click-through rate.
2. Highest visibility over more authoritive brands
3. More Traffic
4. Prominence on mobile devices
5. Boost credibility and clicks
structured data markup for rich snippets does not work as a ranking signal, it can generate indirect SEO benefits by making your page more easily indexable and providing more accurate and targeted metadata. ... Rich snippets help you achieve this by pre-qualifying visitors