What is 301 Redirect?
What is 301 Redirect?
A 301 redirect is a permanent redirect from one URL to another. 301 redirects send site visitors and search engines to a different URL than the one they originally typed into their browser or selected from a search engine results page.
The simplest approach to do this would have been to add 301 redirects to the PHP code that powered seomoz.org using PHP's header function. Utilizing the power of the apache module mod_rewrite, however, the developers realized they could match specific patterns for entire folders and redirect them to their new URLs without having to go through every PHP script.
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301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it's the safest option. The code "301" is interpreted as "moved permanently".
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A 301 signals a permanent redirect from one URL to another, meaning all users that request an old URL will be automatically sent to a new URL. A 301 redirect passes all ranking power from the old URL to the new URL, and is most commonly used when a page has been permanently moved or removed from a website.